MyEcurrency V2 - A Web3 Fintech App.
MyEcurrency V2 - A Web3 Fintech App.
MyEcurrency V2 - A Web3 Fintech App.
View CURRENT VERSION
View Version 1
Role: Product (UX/UI) Designer
Timeline: 12 Weeks
Tools: Figma, Adobe Photoshop, Notion.
Role: Product (UX/UI) Designer
Timeline: 12 Weeks
Tools: Figma, Adobe Photoshop, Notion.
Project Overview
Project Overview
MyEcurrency is a Web3 fintech platform that helps users trade crypto, sell gift cards, convert airtime to cash, and access virtual financial services. As the Product (UI/UX) Designer, I contributed to both Version 1 and led the full redesign of Version 2, focusing on simplifying the experience, solving real user pain points, and driving product growth through thoughtful design.
MyEcurrency is a Web3 fintech platform that helps users trade crypto, sell gift cards, convert airtime to cash, and access virtual financial services. As the Product (UI/UX) Designer, I contributed to both Version 1 and led the full redesign of Version 2, focusing on simplifying the experience, solving real user pain points, and driving product growth through thoughtful design.
View CURRENT VERSION
The Web App Version
The Web App Version
The Challenge
The Challenge
The Challenge
In the fast-moving Web3 fintech space, MyEcurrency needed to:
Launch with standout features that drive adoption and loyalty.
Cut onboarding friction that discouraged new users.
Compete with more established platforms by being simpler and ore intuitive.
Easily manage crypto, airtime, and gift cards in one place.
In the fast-moving Web3 fintech space, MyEcurrency needed to:
Launch with standout features that drive adoption and loyalty.
Cut onboarding friction that discouraged new users.
Compete with more established platforms by being simpler and ore intuitive.
Easily manage crypto, airtime, and gift cards in one place.
While I didn’t design the entire V1 app, I made targeted contributions that significantly impacted growth. Then, I took full ownership of Version 2’s design.
Here’s a breakdown of my impact:
Version 1: Targeted Feature Design
Refer & Earn - Boosted organic acquisition with a seamless invite system.
Point Reward System - Increased in-app retention and task completion through gamification.
Access code Creation Flow - Added a secure way to track real-world transactions.
These features directly contributed to increased user retention, engagement and early traction for the platform.
While I didn’t design the entire V1 app, I made targeted contributions that significantly impacted growth. Then, I took full ownership of Version 2’s design.
Here’s a breakdown of my impact:
Version 1: Targeted Feature Design
Refer & Earn - Boosted organic acquisition with a seamless invite system.
Point Reward System - Increased in-app retention and task completion through gamification.
Access code Creation Flow - Added a secure way to track real-world transactions.
These features directly contributed to increased user retention, engagement and early traction for the platform.
Version 2: Full Design Leadership
Redesigned Onboarding - Simplified and reordered onboarding steps for a faster,
smoother sign-up experience.
Added New Functionalities Based on Research:
- Airtime to Cash, Gift Card Trading, Crypto Swap, and Virtual Cards
- Increased engagement by 40% during testing
Established a Design System - Reduced engineering handoff time and ensured brand consistency.
Collaborated with Devs Early - Saved the team 2+ weeks of development through reusable components.
Led User Research and Testing - Validated flows, uncovered friction, and iterated based on feedback.
Version 2: Full Design Leadership
Redesigned Onboarding - Simplified and reordered onboarding steps for a faster,
smoother sign-up experience.
Added New Functionalities Based on Research:
- Airtime to Cash, Gift Card Trading, Crypto Swap, and Virtual Cards
- Increased engagement by 40% during testing
Established a Design System - Reduced engineering handoff time and ensured brand consistency.
Collaborated with Devs Early - Saved the team 2+ weeks of development through reusable components.
Led User Research and Testing - Validated flows, uncovered friction, and iterated based on feedback.
My Role & Impact
My Role & Impact
Competitive Research
Competitive Research
Competitive Research
To position MyEcurrency for success, I reviewed competitors like Paxful, Chipper Cash, Sekiapp and Binance to identify what users love and hate.
To position MyEcurrency for success, I reviewed competitors like Paxful, Chipper Cash, Sekiapp and Binance to identify what users love and hate.
Key Gaps Identified:
Key Gaps Identified:
Long onboarding flows which leads to high bounce rates.
Cluttered dashboards with no clear user journey.
Lack of value-based incentives like points or task rewards.
Poor mobile responsiveness and visual overload in some crypto apps.
This insight informed my decision to simplify flows and introduce early rewards to make MyEcurrency more approachable.
Long onboarding flows which leads to high bounce rates.
Cluttered dashboards with no clear user journey.
Lack of value-based incentives like points or task rewards.
Poor mobile responsiveness and visual overload in some crypto apps.
This insight informed my decision to simplify flows and introduce early rewards to make MyEcurrency more approachable.
Long onboarding flows which leads to high bounce rates.
Cluttered dashboards with no clear user journey.
Lack of value-based incentives like points or task rewards.
Poor mobile responsiveness and visual overload in some crypto apps.
This insight informed my decision to simplify flows and introduce early rewards to make MyEcurrency more approachable.
What I learned:
What I learned:
Trust and speed are non-negotiables in fintech.
Users want clear, visible value for every action.
Users find long onboarding stressful especially when KYC is not explained clearly.
Trust and speed are non-negotiables in fintech.
Users want clear, visible value for every action.
Users find long onboarding stressful especially when KYC is not explained clearly.
User Research
User Research
To guide Version 2, I conducted:
15 interviews (crypto traders, students, digital sellers)
20+ survey responses.
5 moderated usability tests on the the onboarding, deposit, trade and swap flows.
To guide Version 2, I conducted:
15 interviews (crypto traders, students, digital sellers)
20+ survey responses.
5 moderated usability tests on the the onboarding, deposit, trade and swap flows.
Solutions I Designed
Solutions I Designed
Refer & Earn (V2)
Refer & Earn (V2)
Seamless referral code and link sharing.
Clear rewards structure - which results in boosted signups via social channels.
Seamless referral code and link sharing.
Clear rewards structure - which results in boosted signups via social channels.
Point Reward System (V2)
Point Reward System (V2)
Visual tracker showing earned points.
Points linked to real user actions - To encourage repeated use of key features
Visual tracker showing earned points.
Points linked to real user actions - To encourage repeated use of key features
Access Code Creation (V2)
Access Code Creation (V2)
To add an extra security to a user’s account by confirming their identity during login or sensitive actions, while helping MyEcurrency prevent fraud and build user trust.
To add an extra security to a user’s account by confirming their identity during login or sensitive actions, while helping MyEcurrency prevent fraud and build user trust.
Onboarding Redesign (V2)
Onboarding Redesign (V2)
Reordered tasks, removed friction.
Reduced user drop-off in testing by streamlining steps.
Reordered tasks, removed friction.
Reduced user drop-off in testing by streamlining steps.
Crypto & Giftcard Flow (V2)
Crypto & Giftcard Flow (V2)
Designed clean dashboard for the key features.
Helped users compare rates and trade easily.
Designed clean dashboard for the key features.
Helped users compare rates and trade easily.
Airtime-to-Cash & Virtual Card (V2)
Airtime-to-Cash & Virtual Card (V2)
Prototypes tested well for ease and clarity, which results in 40% increase in engagement during testing.
Prototypes tested well for ease and clarity, which results in 40% increase in engagement during testing.
Design System
Design System
Tokens, components, color hierarchy, and layout rules which reduced dev feedback loops and enabled UI consistency
Tokens, components, color hierarchy, and layout rules which reduced dev feedback loops and enabled UI consistency
Prototyping:
Prototyping:
I created high-fidelity prototypes in Figma.
I created high-fidelity prototypes in Figma.
View prototype
Usability Testing:
Usability Testing:
To validate design decisions and measure user ease of use, we tested across various use cases.
To validate design decisions and measure user ease of use, we tested across various use cases.
What We Tested
What We Tested
Reordered onboarding flow (Version 2).
Refer and Earn feature.
Airtime to Cash process.
Access Code creation.
Crypto and Giftcard Trading flow.
Point Reward System.
Reordered onboarding flow (Version 2).
Refer and Earn feature.
Airtime to Cash process.
Access Code creation.
Crypto and Giftcard Trading flow.
Point Reward System.
Outcomes
Outcomes
The reordered onboarding flow (verifying email, completing details, and phone number verification) led to a 25% faster task completion rate and smoother progression.
Users completed the Refer & Earn process faster without assistance.
The Point Reward System motivated users to explore more features, especially when linked to visible benefits.
Access code creation was fast and easier to create.
The reordered onboarding flow (verifying email, completing details, and phone number verification) led to a 25% faster task completion rate and smoother progression.
Users completed the Refer & Earn process faster without assistance.
The Point Reward System motivated users to explore more features, especially when linked to visible benefits.
Access code creation was fast and easier to create.
Improvements Implemented
Improvements Implemented
Reordered onboarding steps to make the flow easier for customers.
Added success indicators and microcopy for clarity during key flows.
Improved layout hierarchy on the dashboard to surface most used features
Included real-time rate previews in crypto and giftcard trading flows to reduce uncertainty and build user trust.
Reordered onboarding steps to make the flow easier for customers.
Added success indicators and microcopy for clarity during key flows.
Improved layout hierarchy on the dashboard to surface most used features
Included real-time rate previews in crypto and giftcard trading flows to reduce uncertainty and build user trust.
Lessons Learned
Lessons Learned
I learnt that small features can drive big results when they are tied to user motivations.
Fast onboarding builds momentum, but it must be paired with trust building elements.
Designing with devs in mind saves time and prevents inconsistency.
Clear incentives (like points and referral bonus) can transform passive users into active ones.
I learnt that small features can drive big results when they are tied to user motivations.
Fast onboarding builds momentum, but it must be paired with trust building elements.
Designing with devs in mind saves time and prevents inconsistency.
Clear incentives (like points and referral bonus) can transform passive users into active ones.
Mobile App Screens
Mobile App Screens
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Let's Bring Your Vision to Life
Contact Me for Creative Design Solutions.
Get in touch
Project in mind?
Let's Bring Your Vision to Life
Contact Me for Creative Design Solutions.
Get in touch
Project in mind?
Let's Bring Your Vision to Life
Contact Me for Creative Design Solutions.
Get in touch
