Streamlining Onsite Order Management for SMEs
Streamlining Onsite Order Management for SMEs
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Role: UX/UI Designer
Timeline: 8 Weeks
Tools: Figma, Adobe Photoshop, Notion.
Role: UX/UI Designer
Timeline: 8 Weeks
Tools: Figma, Adobe Photoshop, Notion.
Project Overview
Project Overview
Veeseeble is a management and collection app designed to simplify onsite order processing for Small and Medium-sized Enterprises (SMEs). Targeted at small businesses that handle large onsite orders without technological assistance, such as local shawarma spots or festival vendors. Veeseeble enables efficient order tracking, revenue and expense management, and provides customers with real-time updates on their order status. The app ensures fairness through a first-come-first-serve system, helping businesses streamline operations and enhance customer satisfaction.
Veeseeble is a management and collection app designed to simplify onsite order processing for Small and Medium-sized Enterprises (SMEs). Targeted at small businesses that handle large onsite orders without technological assistance, such as local shawarma spots or festival vendors. Veeseeble enables efficient order tracking, revenue and expense management, and provides customers with real-time updates on their order status. The app ensures fairness through a first-come-first-serve system, helping businesses streamline operations and enhance customer satisfaction.
The Challenge
The Challenge
Many SMEs rely on manual processes for managing large volumes of onsite orders, leading to inefficiencies, order mix-ups, and customer dissatisfaction. The lack of a streamlined system hampers their ability to track orders, manage revenues and expenses, and provide timely updates to customers.
Many SMEs rely on manual processes for managing large volumes of onsite orders, leading to inefficiencies, order mix-ups, and customer dissatisfaction. The lack of a streamlined system hampers their ability to track orders, manage revenues and expenses, and provide timely updates to customers.
Expected Impact
Expected Impact
While Veeseeble is currently in development, based on user research and testing, we anticipate the following outcomes post-launch:
30% Reduction in Order Processing Time: Streamlined workflows and real-time tracking aim to expedite order fulfillment.
25% Increase in Customer Satisfaction: Timely updates and transparent processes are expected to enhance the customer experience.
20% Improvement in Revenue Tracking Accuracy: Automated financial tracking should reduce errors and provide clearer insights.
While Veeseeble is currently in development, based on user research and testing, we anticipate the following outcomes post-launch:
30% Reduction in Order Processing Time: Streamlined workflows and real-time tracking aim to expedite order fulfillment.
25% Increase in Customer Satisfaction: Timely updates and transparent processes are expected to enhance the customer experience.
20% Improvement in Revenue Tracking Accuracy: Automated financial tracking should reduce errors and provide clearer insights.
Research Overview & Insights
Research Overview & Insights
I organize a group of 15 participants (8 Business Owners and 7 Customers). They represent the target audience of Veeseeble App.
I organize a group of 15 participants (8 Business Owners and 7 Customers). They represent the target audience of Veeseeble App.
. Research Questions (For Business Owners)
. Research Questions (For
Business Owners)
. Research Questions (For
Business Owners)
How do you ensure orders are processed on a first-come-first-serve basis?
How do you communicate order status to customers (e.g., wait times, queue position)?
How do you ensure orders are processed on a first-come-first-serve basis?
How do you communicate order status to customers (e.g., wait times, queue position)?
. Research Questions (For Customers)
. Research Questions (For
Customers)
. Research Questions (For
Customers)
How often do you visit businesses like food stalls, festival vendors, or SMEs for onsite orders?
How do you typically know when your order is ready (e.g., calling out names, numbers, etc.)?
How often do you visit businesses like food stalls, festival vendors, or SMEs for onsite orders?
How do you typically know when your order is ready (e.g., calling out names, numbers, etc.)?
. Key Findings
. Key Findings
Businesses struggle with tracking large volumes of onsite orders, especially during peak times, resulting in delays and customer dissatisfaction.
SMEs want an easy way to track and analyze revenues, expenses, and other business metrics to make informed decisions.
Customers often complain about unclear wait times and order queues, which can harm the business’s reputation.
Many SMEs rely on pen-and-paper or basic tools like spreadsheets to manage orders and records, leading to inefficiencies and errors.
Businesses struggle with tracking large volumes of onsite orders, especially during peak times, resulting in delays and customer dissatisfaction.
SMEs want an easy way to track and analyze revenues, expenses, and other business metrics to make informed decisions.
Customers often complain about unclear wait times and order queues, which can harm the business’s reputation.
Many SMEs rely on pen-and-paper or basic tools like spreadsheets to manage orders and records, leading to inefficiencies and errors.
Design Process
Design Process
Design Process
. Discover:
. Discover:
Empathy Map - I use empathy map to better understand user’s thoughts, feelings,
needs, and behaviors so I can design solutions that truly meet their
expectations
User Interview - I organize a group of 15 participants (8 Business Owners and 7
Customers) to understand the real problems, needs, and behaviors of
small business owners when managing large onsite orders, and to
understand customers’ frustrations and expectations when placing and
waiting for large onsite orders.
User Personas - I created user personas for both business owners and customers to
better understand their goals, frustrations, and how they interact with
the order process, helping me design a solution that meets both their
needs.
Empathy Map:
I use empathy map to better understand
user’s thoughts, feelinneeds, and
behaviors so I can design solutions that truly meet their expectations.
User Interview:
I organize a group of 15 participants (8 Business Owners and 7 Customers) to understand the real problems, needs, and behaviors of small business owners when managing large onsite orders, and to
understand customers’ frustrations and expectations when placing and waiting for large onsite orders.
User Personas:
I created user personas for both business owners and customers to better understand their goals, frustrations, and how they interact with the order process, helping me design a solution that meets both their needs.
Empathy Map - I use empathy map to better understand
user’s thoughts, feelinneeds, and
behaviors so I can design solutions that truly meet their
expectations
User Interview - I organize a group of 15 participants (8 Business Owners and 7
Customers) to understand the real problems, needs, and behaviors of
small business owners when managing large onsite orders, and to
understand customers’ frustrations and expectations when placing and
waiting for large onsite orders.
User Personas - I created user personas for both business owners and customers to
better understand their goals, frustrations, and how they interact with
the order process, helping me design a solution that meets both their
needs.
DISCOVER
DISCOVER
User Personas (SMEs)
User Personas (SMEs)
Tobi Michael
Tobi Michael
Demographic
Demographic
Age: 42
Occupation: Owner of a local shawarma spot
Location: Ikeja GRA, Lagos.
Tech Savviness: Low to moderate
Age: 42
Occupation: Owner of a local
shawarma spot
Location: Ikeja GRA, Lagos.
Tech Savviness: Low to moderate
Goals
Goals
Efficiently manage large volumes of onsite orders.
Track revenues and expenses accurately.
Provide a better experience for customers build
loyalty.
Efficiently manage large volumes
of onsite orders.
Track revenues and expenses accurately.
Provide a better experience for customers to build loyalty.
Frustrations
Frustrations
Manual order tracking leads to errors and delays.
Difficulty reconciling payments and maintaining records.
Customers complain about long wait times and unclear queues.
How Veeseeble Helps Tobi
How Veeseeble Helps Tobi
Streamlines order management with a first-come-first-serve system.
Tracks revenues, expenses, and other business records in one place.
Improves customer satisfaction with real-time order updates.
David Adetola
David Adetola
Demographic
Demographic
Age: 38
Occupation: Owner of a handmade crafts stall
Location: Travels to festivals and trade fairs
Tech Savviness: Moderate
Age: 38
Occupation: Owner of a handmade crafts
stall
Location: Travels to festivals and trade fairs
Tech Savviness: Moderate
Goals
Goals
Handle high customer traffic during events efficiently.
Offer multiple payment options to attract more customers.
Maintain accurate records of sales and expenses.
Handle high customer traffic during events efficiently.
Offer multiple payment options to attract more customers.
Maintain accurate records of sales and expenses.
Frustrations
Frustrations
Overwhelmed by large crowds and manual order tracking.
Struggles to provide clear order queues for customers.
Difficulty managing cash payments and giving change.
Overwhelmed by large crowds and manual order tracking.
Struggles to provide clear order queues for customers.
Difficulty managing cash payments and giving change.
How Veeseeble Helps David
How Veeseeble Helps David
Simplifies order management during peak times.
Provides real-time queue updates for customers.
Supports cashless payments and tracks sales automatically.
DISCOVER
DISCOVER
User Personas (Customers)
User Personas (Customers)
Temilade Philip
Temilade Philip
Demographic
Demographic
Age: 21
Occupation: University Student
Location: Campus area
Tech Savviness: High
Age: 21
Occupation: University Student
Location: Campus area
Tech Savviness: High
Goals
Goals
Order food quickly between classes.
Avoid long lines and delays.
Use mobile payment options for convenience.
Frustrations
Frustrations
Unclear order queues and wait times.
Limited mobile payment options at local vendors.
Orders getting mixed up or delayed.
Unclear order queues and
wait times.
Limited mobile payment options
at local vendors.
Orders getting mixed up or
delayed.
How Veeseeble Helps Temi
How Veeseeble Helps Temi
Lets her place orders and track progress in real-time.
Provides estimated wait times to plan her schedule.
Enables mobile payments for a seamless experience.
Lets her place orders and track
progress in real-time.
Provides estimated wait times to
plan her schedule.
Enables mobile payments for a seamless experience.
Joshua Aramide
Joshua Aramide
Demographic
Demographic
Age: 35
Occupation: Freelance Photographer
Location: Attends festivals and events frequently
Tech Savviness: Moderate
Age: 35
Occupation: Freelance Photographer
Location: Attends festivals and events frequently
Tech Savviness: Moderate
Goals
Goals
Easily order food or products from vendors at crowded events.
Avoid missing out on popular items due to long queues.
Have a smooth and hassle-free payment experience.
Easily order food or products
from vendors at crowded events.
Avoid missing out on popular
items due to long queues.
Have a smooth and hassle-free
payment experience.
Frustrations
Frustrations
Difficulty tracking orders in chaotic festival environments.
Long wait times due to inefficient order management.
Carrying cash and worrying about change.
How Veeseeble Helps Joshua
How Veeseeble Helps Joshua
Lets him view real-time order queues and estimated wait times.
Provides a clear order tracking system, even in crowded settings.
Offers cashless payment options to simplify transactions.
Define:
Define:
Define:
Problem Statement:
Small businesses like food vendors and festival sellers often manage large orders
manually, which leads to mistakes, delays, and unhappy customers, especially
without simple, affordable tools to track orders and payments.
Solution:
Veeseeble aims to solve these challenges by providing a simple, technology-driven
solution for onsite order management, real-time tracking, and seamless payment
processing.
Project Goal:
I designed Veeseeble to help small businesses easily manage and track onsite orders,
handle their records, and keep customers updated in real-time, all while making
operations smoother and more organized.
Problem Statement:
Small businesses like food vendors and festival
sellers often manage large orders manually,
which leads to mistakes, delays, and unhappy
customers, especially without simple, affordable
tools to track orders and payments.
Solution:
Veeseeble aims to solve these challenges by
providing a simple, technology-driven solution
for onsite order management, real-time
tracking, and seamless payment processing.
3. Project Goals:
I designed Veeseeble to help small businesses
easily manage and track onsite orders, handle
their records, and keep customers updated in
real-time, all while making operations smoother
and more organized.
Problem Statement:
Small businesses like food vendors and festival sellers often manage large orders
manually, which leads to mistakes, delays, and unhappy customers, especially
without simple, affordable tools to track orders and payments.
Solution:
Veeseeble aims to solve these challenges by providing a simple, technology-driven
solution for onsite order management, real-time tracking, and seamless payment
processing.
Project Goal:
I designed Veeseeble to help small businesses easily manage and track onsite orders,
handle their records, and keep customers updated in real-time, all while making
operations smoother and more organized.
Solution Highlights:
Solution Highlights:
Solution Highlights:
Order Management Dashboard:
Provides a centralized view of all active orders, enabling staff to track and manage
them efficiently.
Order Management Dashboard:
Provides a centralized view of all active orders,
enabling staff to track and manage them
efficiently.
Order Management Dashboard:
Provides a centralized view of all active orders, enabling staff to track and manage
them efficiently.
Revenue & Expense Tracking:
Allows businesses to monitor financials in real-time, aiding in better decision-making.
Revenue & Expense Tracking:
Allows businesses to monitor financials in real-
time, aiding in better decision-making.
Revenue & Expense Tracking:
Allows businesses to monitor financials in real-time, aiding in better decision-making.
Customer Notifications:
Sends real-time updates to customers about their order status, enhancing
transparency and satisfaction.
Customer Notifications:
Sends real-time updates to customers about
their order status, enhancing transparency and
satisfaction.
Customer Notifications:
Sends real-time updates to customers about their order status, enhancing
transparency and satisfaction.
Ideate:
Ideate:
Ideate:
Wireframing:
Created high-fidelity wireframes focusing on intuitive navigation and essential
features like order tracking and expense management.
Wireframing:
Created high-fidelity wireframes focusing on
intuitive navigation and essential features like
order tracking and expense management.
Wireframing:
Created high-fidelity wireframes focusing on intuitive navigation and essential
features like order tracking and expense management.
IDEATE
IDEATE
IDEATE
Wireframes
Wireframes
Wireframes
Created the Userflow:
I created a user flow to map out how users would navigate the app step-by-step,
making sure their journey from placing to managing orders was smooth and intuitive.
Created the Userflow:
I created a user flow to map out how users
would navigate the app step-by- step, making
sure their journey from placing to managing
orders was smooth and intuitive.
Created the Userflow:
I created a user flow to map out how users would navigate the app step-by-step,
making sure their journey from placing to managing orders was smooth and intuitive.
Veeseeble
Veeseeble
User Reg
User Reg
First Name
First Name
Last Name
Last Name
Email Address
Email Address
Phone Number
Phone Number
Password
Password
Business Name
Business Name
Business Reg. Status
Business Reg. Status
Business Reg Details (RC, BN. Any)
Business Reg Details (RC, BN. Any)
Upload Business Logo
Upload Business Logo
Business Reg
Business Reg
No Account
No Account
Create Product
Create Product
Onboard Screens
Onboard Screens
Welcome Screen
Welcome Screen
Create Account
Create Account
Log In
Log In
Dashboard
Dashboard
Product Name
Product Name
Product Price
Product Price
Upload Product Image
Upload Product Image
Select Quantity
Select Quantity
Product Description
Product Description
Create Product
Create Product
Uploaded Products
Uploaded Products
Number of Orders
Number of Orders
Copy / Share Page Link
Copy / Share Page Link
Order Stats
Order Stats
Actions
View Orders,
Create Orders,
Modify Orders,
Update Order Status
Updated Payment Status.
Actions
View Orders,
Create Orders,
Modify Orders,
Update Order Status
Updated Payment Status.
Account Details
Account Details
Check Balance
Check Balance
Withdraw Fund
Withdraw Fund
Payment & Withdrawal History
Payment & Withdrawal History
Business Name
Business Name
KYC Status
KYC Status
Actions
Manage Business
Update Password
Manage Security
Bank Account
Set up 2FA
Contact Support
View Billing
Actions
Manage Business
Update Password
Manage Security
Bank Account
Set up 2FA
Contact Support
View Billing
Log Out
Log Out
Home
Home
Orders
Orders
Wallet
Wallet
Profile
Profile
DISCOVER
DISCOVER
User Flow (Business Owners)
User Flow (Business Owners)
Verified
Verified
Unverified
Unverified
Complete KYC
Complete KYC
Veeseeble
User Reg
First Name
Last Name
Email Address
Phone Number
Password
Business Name
Business Reg. Status
Business Reg Details (RC, BN. Any)
Upload Business Logo
Business Reg
No Account
Create Product
Onboard Screens
Welcome Screen
Create Account
Log In
Dashboard
Product Name
Product Price
Upload Product Image
Select Quantity
Product Description
Create Product
Uploaded Products
Number of Orders
Copy / Share Page Link
Order Stats
Actions
View Orders,
Create Orders,
Modify Orders,
Update Order Status
Updated Payment Status.
Account Details
Check Balance
Withdraw Fund
Payment & Withdrawal History
Business Name
KYC Status
Actions
Manage Business
Update Password
Manage Security
Bank Account
Set up 2FA
Contact Support
View Billing
Log Out
Home
Orders
Wallet
Profile
DISCOVER
User Flow (Business Owners)
Verified
Unverified
Complete KYC
Veeseeble
Veeseeble
No Account
No Account
Get Started
Get Started
Onboard Screens
Onboard Screens
User Registration
User Registration
Create Account
Create Account
Log In
Log In
Dashboard
Dashboard
Full Name
Full Name
Email Address
Email Address
Password
Password
Phone Number
Phone Number
Input Your Location
Input Your Location
Home
Home
Product
Product
Order
Order
Profile
Profile
Order Product
Order Product
Order Product
Order Product
Add More Products
Add More Products
Change Location
Change Location
Bag (Orders)
Bag (Orders)
Notification
Notification
Search Business Name
Search Business Name
Scan QR Code to access Business Page.
Scan QR Code to access Business Page.
Business Name
Business Name
Search / View Products
Search / View Products
Most Purchased Products
Most Purchased Products
View Order Queue
View Order Queue
Customer’s Name
Customer’s Name
KYC Status
KYC Status
Actions
Update Password
Manage Security
Manage Card
Set up 2FA
View Order History
View Wallet
Contact / Support
Actions
Update Password
Manage Security
Manage Card
Set up 2FA
View Order History
View Wallet
Contact / Support
Log Out
Log Out
DISCOVER
DISCOVER
User Flow (Customers)
User Flow (Customers)
Pay Online
Pay Online
Manual Payment (Bank Transfer)
Manual Payment (Bank Transfer)
Make Payment
Make Payment
Verified
Verified
Unverified
Unverified
Complete KYC
Complete KYC
Veeseeble
No Account
Get Started
Onboard Screens
User Registration
Create Account
Log In
Dashboard
Full Name
Email Address
Password
Phone Number
Input Your Location
Home
Product
Order
Profile
Order Product
Order Product
Add More Products
Change Location
Bag (Orders)
Notification
Search Business Name
Scan QR Code to access Business Page.
Business Name
Search / View Products
Most Purchased Products
View Order Queue
Customer’s Name
KYC Status
Actions
Update Password
Manage Security
Manage Card
Set up 2FA
View Order History
View Wallet
Contact / Support
Log Out
DISCOVER
User Flow (Customers)
Pay Online
Manual Payment (Bank Transfer)
Make Payment
Verified
Unverified
Complete KYC
DISCOVER
User Personas (SMEs)
Tobi Michael
Demographic
Age: 42
Occupation: Owner of a local
shawarma spot
Location: Ikeja GRA, Lagos.
Tech Savviness: Low to moderate
Goals
Efficiently manage large volumes
of onsite orders.
Track revenues and expenses accurately.
Provide a better experience for customers to build loyalty.
Frustrations
Manual order tracking leads to errors and delays.
Difficulty reconciling payments and maintaining records.
Customers complain about long wait times and unclear queues.
How Veeseeble Helps Tobi
Streamlines order management with a first-come-first-serve system.
Tracks revenues, expenses, and other business records in one place.
Improves customer satisfaction with real-time order updates.
David Adetola
Demographic
Age: 38
Occupation: Owner of a handmade crafts
stall
Location: Travels to festivals and trade fairs
Tech Savviness: Moderate
Goals
Handle high customer traffic during events efficiently.
Offer multiple payment options to attract more customers.
Maintain accurate records of sales and expenses.
Frustrations
Overwhelmed by large crowds and manual order tracking.
Struggles to provide clear order queues for customers.
Difficulty managing cash payments and giving change.
How Veeseeble Helps David
Simplifies order management during peak times.
Provides real-time queue updates for customers.
Supports cashless payments and tracks sales automatically.
DISCOVER
User Personas (Customers)
Temilade Philip
Demographic
Age: 21
Occupation: University Student
Location: Campus area
Tech Savviness: High
Goals
Order food quickly between classes.
Avoid long lines and delays.
Use mobile payment options for convenience.
Frustrations
Unclear order queues and
wait times.
Limited mobile payment options
at local vendors.
Orders getting mixed up or
delayed.
How Veeseeble Helps Temi
Lets her place orders and track
progress in real-time.
Provides estimated wait times to
plan her schedule.
Enables mobile payments for a seamless experience.
Joshua Aramide
Demographic
Age: 35
Occupation: Freelance Photographer
Location: Attends festivals and events frequently
Tech Savviness: Moderate
Goals
Easily order food or products
from vendors at crowded events.
Avoid missing out on popular
items due to long queues.
Have a smooth and hassle-free
payment experience.
Frustrations
Difficulty tracking orders in chaotic festival environments.
Long wait times due to inefficient order management.
Carrying cash and worrying about change.
How Veeseeble Helps Joshua
Lets him view real-time order queues and estimated wait times.
Provides a clear order tracking system, even in crowded settings.
Offers cashless payment options to simplify transactions.
Hi-Fi Mockup
Hi-Fi Mockup
View of What the final app looks like:
View of What the final app looks like:
Prototype:
Prototype:
Built interactive prototypes in Figma to simulate user flows and gather feedback.
Built interactive prototypes in Figma to simulate user flows and gather feedback.
Usability Testing:
Usability Testing:
Conducted testing sessions with 10 users, leading to iterative improvements in the user interface and experience.
Conducted testing sessions with 10 users, leading to iterative improvements in the user interface and experience.
User Testing
User Testing
User Testing
User Testing & Feedback
User Testing & Feedback
User Testing & Feedback
Problem
Problem
Problem
While conducting the usability testing, majority of the businness owners recommended that we should use a normal “continue” or “proceed” button. This is because it is unclear for some users. Not all users expect to swipe, and some may be confused, especially if there’s no visual cue.
While conducting the usability testing, majority of the businness owners recommended that we should use a normal “continue” or “proceed” button. This is because it is unclear for some users. Not all users expect to swipe, and some may be confused, especially if there’s no visual cue.
While conducting the usability testing, majority of the businness owners recommended that we should use a normal “continue” or “proceed” button. This is because it is unclear for some users. Not all users expect to swipe, and some may be confused, especially if there’s no visual cue.
Users that are unfamiliar with touch gestures may struggle with swiping.
Users that are unfamiliar with touch gestures may struggle with swiping.
Users that are unfamiliar with touch gestures may struggle with swiping.
Solution
Solution
Solution
For a local business management app, efficiency, clarity, and accessibility matter more than interactivity. A "Proceed" button aligns with the user expectations and ensures a seamless experience. So we make use of the proceed button.
For a local business management app, efficiency, clarity, and accessibility matter more than interactivity. A "Proceed" button aligns with the user expectations and ensures a seamless experience. So we make use of the proceed button.
For a local business management app, efficiency, clarity, and accessibility matter more than interactivity. A "Proceed" button aligns with the user expectations and ensures a seamless experience. So we make use of the proceed button.
Problem
Problem
Problem
Business owners emphasize that they need to be able to invite their team members and also assign permission to them based on their role.
Business owners emphasize that they need to be able to invite their team members and also assign permission to them based on their role.
Business owners emphasize that they need to be able to invite their team members and also assign permission to them based on their role.
They also emphasize that we want to be able to be able to assign permission to their member both individually and in group.
They also emphasize that we want to be able to be able to assign permission to their member both individually and in group.
They also emphasize that we want to be able to be able to assign permission to their member both individually and in group.
Solution
Solution
Solution
After the usability study, the flow for inviting member was added to the design alongside the option to assign permission to members in group.
After the usability study, the flow for inviting member was added to the design alongside the option to assign permission to members in group.
After the usability study, the flow for inviting member was added to the design alongside the option to assign permission to members in group.
Lessons Learned
Lessons Learned
Lessons Learned
User-Centered Design is Crucial: Engaging with actual users provided invaluable insights that shaped the app's features and usability.
Iterative Testing Enhances Usability: Continuous feedback loops led to significant improvements in the user interface.
Clear Communication is Key: Ensuring all stakeholders are aligned on goals and expectations streamlined the development process.
User-Centered Design is Crucial: Engaging with actual users provided invaluable insights that shaped the app's features and usability.
Iterative Testing Enhances Usability: Continuous feedback loops led to significant improvements in the user interface.
Clear Communication is Key: Ensuring all stakeholders are aligned on goals and
expectations streamlined the development
process.
User-Centered Design is Crucial: Engaging with actual users provided invaluable insights that shaped the app's features and usability.
Iterative Testing Enhances Usability: Continuous feedback loops led to significant improvements in the user interface.
Clear Communication is Key: Ensuring all stakeholders are aligned on goals and expectations streamlined the development process.
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Let's Bring Your Vision to Life
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Project in mind?
Let's Bring Your Vision to Life
Contact Me for Creative Design Solutions.
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Project in mind?
Let's Bring Your Vision to Life
Contact Me for Creative Design Solutions.
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